Case study
YUMORI.
A members only Japanese bathing house needed a digital front door as considered as the house itself.
Private bathing house · Miami · Brand · Web · Identity ’25
Visit live site ↗The challenge
YUMORI sells membership before the building opens at all. The site had to sell a feeling with no photography of a finished space, and turn quiet curiosity into a waitlist while the house is still under construction.
The approach
We built the brand and the site around water. You arrive through a ripple, the light stays low, and every page holds the same hush as the rooms it describes. The house, the apothecary, and the table each get their own chapter, ending at a waitlist flow that reads like an invitation.
The outcome
A launch platform that feels like the membership it sells. The site carries the full story of the club and hands the team a waitlist funnel ready for opening day.
The house in Edgewater, Miami the site tells room by room
The house, the apothecary, and the table
Every path on the site ends at the waitlist