Case study
Scoring Club.
A Trackman powered private golf club with a beautiful room and a template website. We rebuilt its digital front door to feel like the club itself.
Private indoor golf club · Coral Gables · Web · Concept ’26
Visit live site ↗The challenge
Scoring Club opened in downtown Coral Gables with five Trackman IO bays, a custom PuttView green, and interiors worth photographing. The website did not match the room: a thin club template with membership tiers buried in prose, no way to compare them, and none of the atmosphere that sells a private club.
The approach
A faithful evolution of the brand rather than a reinvention. Their cream, charcoal, and sage palette, their own photography, and an entry worthy of the name: a putt rolls, drops, and the wordmark rises out of the cup before the site reveals itself. Inside, the four tiers become a real comparison grid, the pros get proper profiles, and private events get a booking flow.
The outcome
A live, fully built concept for every page of the club's site, running on their real content and ready to swap onto scoring.club. Built as a pitch, presented as the finished thing.
Home, membership, lessons, and private events, all rebuilt
The enter gate: a ball drops and the logo rises from the cup
Trackman IO simulators the site now actually sells
